Bowling green state university

athletics video campaign



With BGSU looking to generate excitement for their fall and winter athletic programs our charge was to build an engaging series of commercials for multichannel use (broadcast, online, social.)

Having come to us with only a tagline for the year “Ay Ziggy!,” our first charge was to design and develop a graphic system to bring this project to life. Blending bold graphics (which were inspired by the Zulu heritage of the University’s fight song “Ay Ziggy Zoomba”) with stark silhouetted shots, our intent was to position BGSU’s student-athletes as warriors. This new aesthetic approach truly gave these Falcons wings.

To seamlessly integrate audio and visual components of these spots, we worked with university musical organizations to breathe new life into a rather familiar university fight-song. This reinterpretation is percussively-driven and gives the spots their backbone. Now, the visuals playout with a song that matches their intrigue.


ROLE // concept, design, art direction

creative direction // Randy Phipps

COLLABORATors // Randy Phipps, nick army, Brian dickman, Rich Kretz, Logan hecklinger

music //
BGSU Kazenodaichi Taiko Ensemble
BGSU Marching Band drumline
Level 2 audio