certified angus beef brand
& heritage Campaign
A brand rich with 40 years of history, Certified Angus Beef® Brand was primed for a refresh. In a day and age where consumers care more and more about where their food comes, our idea was simple – reposition the brand to highlight who they truly are – a collaborative of family ranchers who take great pride in producing the finest beef.
Tasked with increasing brand awareness we developed a campaign that brought the company’s heritage to the very forefront.