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certified angus beef brand

Brand refresh
& heritage Campaign

 
 

A brand rich with 40 years of history, Certified Angus Beef® Brand was primed for a refresh. In a day and age where consumers care more and more about where their food comes, our idea was simple – reposition the brand to highlight who they truly are – a collaborative of family ranchers who take great pride in producing the finest beef.

Tasked with increasing brand awareness we developed a campaign that brought the company’s heritage to the very forefront.

AGENCY // HART
ROLE // DESIGN, ART DIRECTION

CREATIVE DIRECTION // RANDY PHIPPS
COLLABORATORS // RANDY PHIPPS, SEAN RODMAN