LVIV 2022



Logo & Brand Look Study

 Presented below is a logo and initial brand study, inspired by the phrase “dawning of a new day.” Lviv, a virtually unknown European city, is poised to reveal to the world who they are: A city with deep historic roots but also one which possess a vibrant, modern, forward-thinking culture. The mark depicts the word “LVIV”; the letters carefully form the silhouette of the Carpathian Mountains with the sun brightly rising above, to bring forth this new day.

Project completed at NORTH

Creative Direction: David Woodward, Randy Phipps.