Integrated Campaign
ProMedica Urgent Care
The challenge was to introduce a new type of urgent care facility into a growing, and increasingly crowded, market. Driven by research and insights, and guided by the shifting trend toward consumerization in health care, our task was to create a brand experience that clearly defined ProMedica Urgent Care as the new standard in this category.
Project Completed at Hart
Role:
Concept, Design, Illustration, Art Direction
Creative Direction:
Randy Phipps
Collaborators:
Randy Phipps, Sean Rodman, Nick Army, Rich Kretz, Dave Jakes
Additional Credits:
Eric Eggly Photography
Identity Design
Logos
Presented below are a collection of logos and marks I’ve created over the course of my career. This diverse collection represents a wide range of clients and organizations that span the globe.
Logos Completed at Hart, North Design, and independently via freelance projects
Role:
Design
Creative Direction:
Randy Phipps
Integrated Campaign
ProMedica Jobst Vascular Institute
Vascular disease is something that is unrecognizable to most. Our challenge was to develop a campaign that educated the audience about complex issues in a memorable way that would ultimately encourage them to seek out a screening. Our solution was to visualize the symptoms and risk factors of vascular disease in a simple yet engaging way.
Project Completed at Hart
Role:
Concept, Design, Art Direction
Creative Direction:
Randy Phipps
Collaborators:
Randy Phipps, Tiffany Vogel
Additional Credits:
SpaceJunk
DreamLouder
Branded Content
BGSU Athletics
Bowling Green State University Athletics was looking to increase attendance and generate excitement for their fall and winter athletic programs. Our challenge was to build an engaging series of commercials for multichannel use (broadcast, online, social.)
Project Completed at Hart
Role:
Concept, Design, Illustration, Art Direction
Creative Direction:
Randy Phipps
Collaborators:
Randy Phipps, Nick Army, Brian Dickman, Rich Kretz, Logan Hecklinger.
Additional Credits:
BGSU Drumline, BGSU Kazenodaichi Taiko Ensemble
, Level 2 audio
Branded Content
Balance
Balance Pan Asian Grille, a Toledo-based Asian-fusion restaurant, was well on their way to expanding their footprint. With plans to open a restaurant in a new region, Balance was looking to educate a new group of consumers on their offerings and further develop their brand’s visual aesthetic. Working collaboratively with Nick Army, we helped Balance define their in-restaurant, social, digital and mobile app experiences by creating branded content for use across all platforms.
Freelance Project
Role:
Concept, Design, Art Direction
Collaborators:
Nick Army
Branded Content
Owens Community College
Moving towards targeting a younger audience, Owens Community College was looking to reach high school seniors to educate them on the benefits of Owens. Instead of the traditional approach of the past, broadcast TV commercials, our plan was to reach these younger, more mobile-engaged students where they spend a great deal of time … on social media.
Constraints pushed us to deliver a creative piece in shorter formats. Brevity was key, as each execution paired a short, succinct message with eye catching collage-style motion graphics. Even though these were developed to be effective on mute, it was important for us to also consider the music as well. Our friends at DreamLouder helped us reimagine a classic Owens Community College jingle into a contemporary piece fit for today’s audience.
Project Completed at Hart
Role:
Concept, Design, Art Direction
Creative Direction:
Randy Phipps
Collaborators:
Randy Phipps, Chris Koelsch, Sean Rodamn, Brian Dickman, Nick Army
Additional Credits:
DreamLouder Music
Commercial
Certified Angus Beef® Brand
Certified Angus Beef brand was looking to make a stronger connection with their consumers. Our challenges was to create a commercial that evoked an emotional connection to not just the brand but their product. The concept was simple, focus on how Certified Angus Beef brand elevates life’s moments, both large and small. In the end we created a commercial about beef, yes, but it was also about family, friends and sharing life’s special moments.
Project Completed at Hart
Role:
Concept, Art Direction
Creative Direction:
Randy Phipps
Collaborators:
Randy Phipps, Sean Rodman, Rich Kretz, Brian Dickman, Nick Army, Matt Karlovec
Additional Credits:
John Pope
Kim Kissling
Heather Glass-Oaks
Rachel Vallozzi
DreamLouder Music
