video & visual branding development



What started as a weekend collaborating with a friend on a recruitment video he was working on, has evolved into a multi-project freelance relationship with a brand I’ve been passionately following since their humble beginning.

Balance Pan Asian Grille, a Toledo-based Asian-fusion restaurant was well on their way to expanding their footprint. With plans to open a restaurant in a new region, Balance was looking to educate a new group of consumers on their offerings and further develop their brand’s visual aesthetic. Working collaboratively with Nick Army, we helped Balance define their in-restaurant, social, digital and mobile experiences by creating a brand essence video, menu board displays, website and app imagery.


ROLE // concept, design, art direction

COLLABORATor // nick army