Litter Hurts Washington
Even with the success of recent anti-littering efforts, a staggering amount of trash continues to be littered across Washington each year. More than unsightly, this issue has numerous negative social, environmental, financial, and safety implications. Our goal was to bring this issue to light through a dynamic campaign based on an updated approach to the Litter and It Will Hurt tagline.
Through an evolution of the original campaign tagline, we developed a kinetic typographic system that enables us to highlight the numerous places, destinations and aspects of life that litter hurts throughout the state of Washington.
Engaging copy, powerful statistics and dynamic visuals will enlighten audiences, encourage conversation and ultimately, effect change.
Project Completed at Hart
